AUJOURD'HUI POUR MOI DEMAIN POUR TOI a film by Maël Demarcy-Arnaud

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Documentary
97 minutes
Original language : French
Québec, Canada 2013
Production : Cécile Monteillet (DAVAÏ)

Their name will forever be associated with the “Printemps Érable” – the mass protests led by Québec’s student movement in 2012. “L’École de la montagne rouge” was a group of graphic design students brought together by and for the student strike, who gave the movement a face by crafting clever slogans and inpiring imagery. But did their creative spark really contribute to a generation’s political awakening? Without images, is a revolution still a revolution? Is creativity necessarily linked to a surge of dissenting ideas? These and other questions are deftly tackled in Aujourd’hui pour moi, demain pour toi, a film whose title adopts the students’ credo (“today for me, tomorrow for you”). The film also reminds us that design is more than mere decoration : it can also be at the forefront of much-needed social change.

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1+ hours of video, instant streaming! This is a gift rental for a friend. This is a gift rental just for . They will receive their copy via email.

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AUJOURD'HUI POUR MOI DEMAIN POUR TOI a film by Maël Demarcy-Arnaud

Documentary
97 minutes
Original language : French
Québec, Canada 2013
Production : Cécile Monteillet (DAVAÏ)

Their name will forever be associated with the “Printemps Érable” – the mass protests led by Québec’s student movement in 2012. “L’École de la montagne rouge” was a group of graphic design students brought together by and for the student strike, who gave the movement a face by crafting clever slogans and inpiring imagery. But did their creative spark really contribute to a generation’s political awakening? Without images, is a revolution still a revolution? Is creativity necessarily linked to a surge of dissenting ideas? These and other questions are deftly tackled in Aujourd’hui pour moi, demain pour toi, a film whose title adopts the students’ credo (“today for me, tomorrow for you”). The film also reminds us that design is more than mere decoration : it can also be at the forefront of much-needed social change.

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  • AUJOURD'HUI POUR MOI DEMAIN POUR TOI, by Maël Demarcy-Arnaud

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